Roots is more than a cafe; it's an ode to Uganda's coffee heritage. We bring you real Ugandan coffee, celebrating the essence of Africa. Our brand is a cultural embrace, blending authenticity, sustainability, and a direct connection to the source. At Roots, every cup is a journey to the heart of Uganda. Welcome to an authentic coffee experience, where every sip tells a story.
Logo design
Distinguished by Uganda's unmistakable shape, the Roots Café logo intricately weaves together the country's roots with the café's name. Drawing inspiration from Africa's repeating patterns, this design encapsulates the essence of Roots—a celebration of Ugandan coffee culture and a rooted identity. Every element in the logo symbolizes a connection to the heart of Uganda, making it a visual representation of the café's unique story.
Full Logo
Logo
Icon
Colors
Drenched in the warm hues of Uganda's rich landscapes, the Roots Café color palette mirrors the vibrancy of its coffee culture. The primary colors, #e2725b, #f5f5dc, and #3e2723, echo the earthy tones of the Ugandan terrain, embodying the robust essence of coffee. These colors, reminiscent of the sun-kissed soil, create a visual connection to the roots of the coffee journey.
Typography
Uber
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Medium
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Creating the brand experience
After establishing Roots Coffee's distinctive visual identity — from logos to color palettes — I immersed myself in crafting an immersive brand experience. From designing coffee packages to creating eye-catching posters, every detail is curated to ensure a cohesive and inviting atmosphere for our local shop. At Roots, we strive to make every sip a memorable journey into the heart of Uganda's coffee culture.
Coffee bags
incorporating life in Uganda, my packaging designs feature vivid illustrations portraying the local people and scenic landscapes. The back of each pack provides a glimpse into the origin of the beans, emphasizing specific regions such as the West Nile Region. It's a visual journey connecting consumers with Uganda's rich cultural tapestry and the roots of their coffee.
Drawing inspiration from my curated moodboard, these coffee bags come to life with vibrant illustrations crafted from carefully selected pictures. Each bag is a visual representation of the mood, energy, and essence captured in the moodboard. Explore the fusion of inspiration and creativity as it unfolds in every uniquely illustrated coffee bag.
Coffee Cups
These coffee cups draw inspiration from the vibrant and colorful life in Africa. Infused with patterns reminiscent of the rich cultural tapestry, each cup captures the essence of the continent. With a nod to the rhythmic and repeating motifs that define Africa, these cups aim to bring a touch of its lively spirit to your coffee experience.
