ANYTHING BRANDING PROJECT
Description
The “Anything” branding project is centered around the idea that anything can be a logo when supported by strong branding. The challenge was to take a simple, abstract shape and transform it into a recognizable and versatile identity for a modern clothing brand.
Concept
This project explores the power of branding by using a basic, gear-like shape as the logo’s icon. This minimalist approach emphasizes that effective branding doesn’t rely on complexity but on thoughtful design and consistent application.
Key Deliverables
• Logo System:
A simple icon paired with a bold wordmark using Butler as the primary font, creating a striking and memorable visual identity.
• Typography:
Complementary typography with Montserrat Light for a clean, approachable look.
• Color Palette:
A vibrant cobalt blue as the primary brand color, supported by neutral tones and muted accents to balance simplicity with sophistication.
Approach
The goal was to prove that a simple shape, when paired with strategic branding, can become iconic and recognizable. By combining clean typography, vibrant colors, and thoughtful design principles, the brand conveys affordability, inclusivity, and style.
Outcome
This project demonstrates how even the most basic elements can create a strong and impactful identity when executed thoughtfully, proving that anything truly can be a logo.
Mockups
BRAND Presentation
