Pace Kickboxing Branding Project
Description
The Pace Kickboxing project is a visual experiment inspired by my personal connection to the sport of kickboxing. This project explores the power of black-and-white branding, challenging the idea that color is essential by creating a bold, modern identity that embodies strength, focus, and resilience.
Concept
The visual identity centers around simplicity and contrast. By utilizing minimalist lines and clean typography, the design aligns deeply with the core values of kickboxing: discipline, precision, and perseverance. The monochrome palette emphasizes the timeless and powerful essence of the brand. At its core, the logo is designed in the shape of a fist, symbolizing strength and the spirit of combat.
Key Deliverables
• Logo System:
A sleek logo combining typography and geometric shapes, supported by modern design elements such as laurel wreaths.
A sleek logo combining typography and geometric shapes, supported by modern design elements such as laurel wreaths.
• Typography:
The branding uses the Disclaimer typeface for the primary logo, paired with Bebas Neue Pro as the supporting font for a bold and modern look..
The branding uses the Disclaimer typeface for the primary logo, paired with Bebas Neue Pro as the supporting font for a bold and modern look..
• Color Palette:
A pure black-and-white palette, with no additional colors, to emphasize simplicity and strength.
A pure black-and-white palette, with no additional colors, to emphasize simplicity and strength.
Approach
This project demonstrates that effective branding doesn’t rely on color but on thoughtful composition and consistent application. By combining bold lines, striking typography, and a timeless design approach, the brand communicates a message of power, focus, and dedication to the sport of kickboxing.
Outcome
The Pace Kickboxing project proves that a strong and iconic identity can emerge from simplicity. Inspired by my personal passion for kickboxing, this black-and-white branding experiment highlights how minimalist design can transform a brand into a timeless symbol of resilience and achievement.
The Pace Kickboxing project proves that a strong and iconic identity can emerge from simplicity. Inspired by my personal passion for kickboxing, this black-and-white branding experiment highlights how minimalist design can transform a brand into a timeless symbol of resilience and achievement.
Mockups
Brand Presentation
