Eau du Robinet Branding Project
Description
The Eau du Robinet project transforms the everyday into luxury, turning tap water (as the name means in French) into a premium brand. By blending clever design, storytelling, and French-inspired aesthetics, the project showcases how branding can redefine perceptions of value.
Concept
At its core is a Trojan horse-inspired logo, symbolizing the disguise of simple tap water as an exclusive product. A custom pattern, inspired by French lily motifs, reimagines tradition with a modern, geometric twist. The color palettefeatures a rich midnight blue (#212C62) paired with silver accents, while black and white are reserved for clean typography.
Key Deliverables
• Logo System
:A geometric Trojan horse design representing transformation.
• Pattern
French-inspired, modernized lily motifs for depth and sophistication.
• Typography:
Acumin Variable Concept: Clean and modern for headlines.
Great Vibes: Handwritten for a personal touch.
• Color Palette:
Midnight blue, silver, black, and white for a luxurious and timeless look.
Approach
Eau du Robinet embraces its origins as tap water, proving that strong design can turn simplicity into sophistication. Through thoughtful branding and elegant visuals, it challenges traditional notions of luxury.
Outcome
This project demonstrates the power of branding to elevate the ordinary. The combination of the Trojan horse logo, geometric pattern, and refined typography creates a bold, memorable identity that turns tap water into a symbol of elegance and exclusivity.
Logo
MOCKUPS
BRAND PRESENTATION
