BirdneSt Branding Project
Description
The BirdNest branding project combines modern simplicity with timeless elegance. Inspired by themes of growth, freedom, and innovation, it challenges traditional financial branding by creating an identity that is approachable, sophisticated, and future-focused. At its core is the clean bird icon, symbolizing trust and empowerment, paired with a sleek design system that reflects BirdNest’s values.
Concept
The branding integrates the bird icon with refined typography to create a modern and professional visual identity. The elegant Palast Var typeface is paired with the approachable Poppins font for clarity. Together, they emphasize trust, accessibility, and innovation. The bird icon embodies BirdNest’s mission to empower users with tools for financial growth and security while appealing to contemporary audiences.
Key Deliverables
• Logo System:
A versatile bird icon paired with Palast Var typeface, ensuring adaptability across all branding platforms.
• Banking App:
A user-friendly app featuring modern visuals, intuitive navigation, and a cohesive design aligned with the brand's values.
• Typography:
Palast Var for elegance and professionalism, complemented by Poppins for clarity and readability across materials.
• Color Palette:
A vibrant palette of Deep Navy Blue, Flamingo Pink, Soft Cream, and True Black, representing trust, innovation, and accessibility.
Approach
The project blends modern aesthetics with timeless design. The bird icon conveys trust and innovation, while clean typography and layouts ensure the brand resonates with today’s audiences. The banking app extends the brand, offering a seamless and visually cohesive experience.
Outcome
The BirdNest branding project delivers a cohesive identity that merges innovation with elegance. Featuring a bold bird icon, refined typography, a vibrant color palette, and a user-focused banking app, BirdNest embodies trust, accessibility, and empowerment. The result is a standout visual system that connects emotionally with customers while excelling in a competitive market.
Logo
App
Mockups
Brand Presentation
